What do people want, What do people like, What do people remember?

This week I stumbled across  logo blog, a site offering an article with useful predictions in design trends for 2011.  While it is largely looking at the American market I think it is universal in what it is suggesting.  Have a look at some of the logos, they are spot on.  Think about some of the logos you see locally and I am pretty sure they will fit one of the categories in this article.

http://www.logoblog.org/logo-design-trends-2011/