So why do people still buy promotional pens?

Promotional Products have been in Australia now for about 30 years, but interestingly it has only been in the last few that people in business are starting to give them the credit they deserve. No longer are they cheap throw away items but now with such diverse ranges of items to choose from they have become not only useful for the receiver but a fantastic marketing tool for the giver! 

Let’s ponder some stats…

• 71% of business travelers surveyed at international airports had received a promotional product in the last year
• 33% had the product on them
• 55% had kept the item for more than one year
• 75% had kept the product because it was useful
• 76% could recall the advertiser’s name on the product they had received in the last 12 months

Perhaps it's time to give real thought to this area of advertising. Radio, TV and the Print Media have their place, but have a think about how else you can reach you potential clients and keep the clients you have. 

What does this survey tell you about promotional products? They are no longer throw-away items. Promotional Merchandise Products are a valuable marketing tool that advertise your business.

In the same survey of international travelers only 53.5% of them could recall the name of a single advertiser in a magazine or newspaper they had read in the last week!!!

Of course there is a place for magazine, newspaper and radio advertising but more than ever I think companies big and small are thinking about sharing the budget to include Promotional Merchandise Products.

Marketing is the package of how companies promote themselves.  Within that banner fall the many tools.  Advertising is one of them.  Don’t be afraid to advertise, it is how you get the word out about your business and attract the customers you want.  Promotional Products can be very specific in targeting an audience and they only go to whom you choose.