It seems that in today's age we have to keep up with all the mod cons and in business that means websites and optimization, Facebook and Twitter, Blogs and Flickers….I thought flicker was a horse and tweeting was something birds did…and so for me the real question is, is social media making business better, are you getting more sales or is it a huge distraction costing companies money employing extra advertising and marketing staff.
I understand that since the introduction of mobile phones and emails our ability to engage anytime anywhere has become greater and more and more instant and more and more enticing. And so with the introduction of other outlets for this communication I am not surprised by the excitement.
It provides us opportunity to engage with our customers and clients on many levels, it might give them our corporate information, details of staff and their qualifications. We can inform of events or new products. But still I’m not sure if it is increasing the bottom line of business.
I have been googling to try to find out. This is what I have found so far…plenty of sites telling me how to use social media and how they can help me develop a social media strategy for me, but not a lot of anecdotal information from small business to tell me how beneficial it has been. Let me know…
